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TURF analysis, an acronym for "total unduplicated reach and frequency", is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources. TURF analysis identifies the number of users reached by a communication, and how often they are reached. Although originally used by media schedulers to maximize reach and frequency of media spending across different items (print, broadcast, etc.), TURF is also now used to provide estimates of market potential. For example, if a company plans to market a new yogurt, they may consider launching ten possible flavors, but in reality, only three might be purchased in large quantities. The TURF algorithm identifies the optimal product line to maximize the total number of consumers who will purchase at least one SKU. Typically, when TURF is undertaken for optimizing a product range, the analysis only looks at the reach of the product range (ignoring the frequency component of TURF). In order to obtain data on the items being evaluated, ratings/choices may be obtained via quantitative marketing research (such as a survey).
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Albums by TurfSort:By AlbumA - Z
Para Mi Para Vos: Reversiones [2007]
Song | Duration |
---|---|
Para mi, para Vos | |
No se llama Amor | |
Pasos al Costado | |
Oh Dios! | |
No necesito Amarte | |
Magia Blanca | |
El Espectador | |
Vil Metal [DeSierto Mix] | |
Quiero seguir Así | |
Deja Vu |
Estado Solido [2006]
Song | Duration |
---|---|
Despiole Generacional | |
Cuatro Personalidades | |
Magia Blanca | |
Quiero Seguir Asi | |
Loco un Poco | |
No Se Llama Amor | |
Pasos al Costado | |
Yo No Me Quiero Casar, Y Ud.? |
Pulso [2005]
Song | Duration |
---|---|
No Se Llama Amor |
Dale!: Con lo Mejor de La Musica Argentina [2004]
Song | Duration |
---|---|
Loco un Poco |
Para Mi Para Vos [2004]
Song | Duration |
---|---|
Para Mi Para Vos | |
No Se Llama Amor | |
Pasos al Costado | |
Oh Dios! | |
No Necesito Amarte | |
Dejavu | |
Magia Blanca | |
Nos Vacian La Casa | |
El Espectador | |
Vil Metal | |
Quiero Seguir Asi |
FM 105.5 Hit Ranking Latino [2003]
Song | Duration |
---|---|
Yo No Me Quiero Casar y Ud? |
Odisea
Song | Duration |
---|---|
Disconocidos | 3:52 |
Hablo Solo | 4:07 |
Contacto | 4:07 |
No Me Podés Cambiar | 5:13 |
Eclipse | 3:06 |
No Robes Mi Tiempo | 3:47 |
Los Freaks de la TV | 3:50 |
Porque Te Quiero | 3:33 |
Los Colores | 3:40 |
Desordenado | 4:39 |
Lo Que Tomo y Lo Que Doy | 4:43 |
Finale | 4:17 |
Unknown Album
Song | Duration |
---|---|
Vade Retro | 4:25 |
El Impuesto | 3:12 |
Delfines | 3:44 |
La Emocion | 2:30 |
Mambo | 3:16 |
La Chispa De Mi Mente | 4:30 |
El Centro Musical | 4:08 |
Chicas Malas | 4:02 |
Juventurf | 2:31 |
Panorama | 4:03 |
Acaso No Se Da Cuenta Nadie | 3:37 |
Kurt Cobain | 4:49 |
Voy Dejando Atrás | 4:22 |
Pasos Al Costado | 4:31 |
Cuál? | 3:25 |
Lamento Boliviano | 4:03 |
Gatitas y Ratones | 3:57 |
Decímelo de Una | 3:52 |
Pasos Al Costado [En Vivo] | 4:14 |
Malas Decisiones | 3:15 |
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