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Major Maker is a Canadian indie rock band, formed in Toronto, Ontario in 2006 by Bulgarian-born Todor Kobakov, and Icelandic singer-songwriter Lindy Vopnfjord. Their track "Rollercoaster" was used in a Maynards candy commercial, which led the company to be inundated with requests for the name of the band. The commercial was viewed more than 77,000 times on YouTube and was written about in the Toronto Sun and in Marketing magazine. The duo wrote the song initially for the 30-second ad, calling it "Maynards Candy Song", but after its popularity they wrote two-and-a-half minutes more of the song, retitled it, and released it for digital download in July 2007. They also licensed the song "Talk to You" to Telus.
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