Stay Woke

Stay Woke

Woke is an adjective derived from African-American Vernacular English (AAVE) meaning "alert to racial prejudice and discrimination". Beginning in the 2010s, it came to encompass a broader awareness of social inequalities, such as sexism, and has also been used as shorthand for some ideas of the American Left involving identity politics and social justice, such as white privilege and slavery reparations for African Americans.The phrase stay woke has history in AAVE as far back as the 1930s, in some contexts referring to an awareness of the social and political issues affecting African Americans. The phrase was uttered in lyrics of recordings by Lead Belly in mid 20th century and post-millennium by Erykah Badu. The term emerged in the 2010s, and, increasingly, it meant not only racial consciousness but also that of gender, as well as other discriminated identities, originally in the American context. During the 2014 Ferguson protests, the phrase was popularized by Black Lives Matter (BLM) activists seeking to raise awareness about police shootings of African Americans. After seeing use on Black Twitter, the term woke was increasingly used by white people, often to signal their support for BLM, which some commentators have criticised as cultural appropriation. Initially, this wider adoption spread primarily among the young or the millennial generation. As it spread internationally, the term was added to the Oxford English Dictionary in 2017. By 2020, however, members of the political center and right wing in several Western countries were using the term woke in an ironic way, as an insult for various progressive or leftist movements and ideologies perceived as overzealous, performative, or insincere. In turn, some commentators came to consider it an offensive term with negative associations to those who promote political ideas involving identity and race. Since then, derivative terms such as woke-washing and woke capitalism were coined to describe, for example, companies who signal support for progressive causes as a substitute for genuine change.

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