So Def

So Def

So Def is a music production company and record label founded by music producer Jermaine Dupri in Atlanta, Georgia in 1993. It has been responsible for launching the careers of several successful hip-hop and R&B artists such as Kris Kross, Xscape, and Jagged Edge. So Def played a significant role in popularizing the Southern hip-hop sound and was influential in shaping the music industry during the 1990s and early 2000s.

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