Juan Cruz

Juan Cruz

Juan Cruz (also Juan Cruz Carabajal) is a singer and songwriter whose sound melds classic Latino romantic ballad forms with 21st century beats in a pop style that is uniquely his own. Best known as Juan Cruz, he was born in Formosa, Argentina in 1994. His interest in the arts in general and music in particular began at age nine when he began taking guitar lessons and writing his own songs. At 15 he was sufficiently drawn to urban Latin styles such as reggaeton due to its inventive beats. This music made such an impression that he decided to incorporate them into his musical process. He said in an interview, "I love the melodic base of both genres; however, I do not seem to make a connection with the lyrics. I prefer the retro-Latin ballads." Cruz had embarked on several projects in varying styles and genres -- all of which he abandoned after a 2015 meeting with Ariel Remold, founder and chief A&R officer at Sonido Onírico Producciones. He was signed to the label as both a recording artist and a songwriter. Remold mentored Cruz by helping him to hone his style, which resulted in the first collaboration by the pair, the 2018 worldwide debut single "Vente Conmigo." The track gained airplay at a number of radio stations in the United States and in Latin America.

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