My Way

Lui

Lui (French: [lɥi]; lit. 'Him') is a French adult-entertainment magazine created in November 1963 by Daniel Filipacchi, a fashion photographer turned publisher, Jacques Lanzmann, a jack of all trades turned novelist, and Frank Ténot, a press agent, pataphysician and jazz critic. The objective was to bring some charm "à la française" to the market of men's magazines, following the success of Playboy in the United States, launched just a decade before. France, indeed, in the first half of 20th century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz French-flavoured magazines abroad, when, for example, US publishers used French-sounding titles like Chère and Dreamé or placed tricolour flags on the cove… more »