Everytime tha Beat Drop

About Everytime tha Beat Drop

"Everytime tha Beat Drop" is a song by American recording artist Monica from her fifth studio album The Makings of Me (2006). It was written by Johnta Austin, Jermaine Dupri, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and rap group Dem Franchize Boyz, while production was hemled by Dupri and LRoc. Musically, the downbeat uptempo track was greatly influenced by crunk and snap music, incorporating beats of Nelly's 2005 single "Grillz" and containing a vocal sample of Dem Franchize Boyz' 2006 hit single, "Lean wit It, Rock wit It. "A lyrical and musical departure from Monica's previous singles, the uptempo record was released as the album's leading single in the United States in July 2006, gaining generally mixed to negative reviews by music critics who called it "untypical" and "avoidable". On the charts, it became Monica's tenth top twenty entry on Billboard's Hot R&B/Hip-Hop Songs chart, but failed to reach the top forty on the official Hot 100, becoming her least successful lead single since 2002's "All Eyez on Me.""Everytime tha Beat Drop" was performed along with Dem Franchize Boyz on several television, such as The Ellen DeGeneres Show, Late Show with David Letterman, MTV's Total Request Live, and BET's 106 & Park. An accompanying music video for the song, directed by Ray Kay, was filmed in Monica's hometown Atlanta, Georgia. The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status. more »