Turn It Up

About Turn It Up

"Turn It Up" is a song recorded by American singer Brandy Norwood, taken from her fourth studio album, Afrodisiac (2004). It was written by Timbaland along with protégé Walter Millsap III and Candice Nelson, while production was helmed by the former. The song was recorded at the Criteria Hit Factory and mixed by Jimmy Douglass in Miami, Florida. An uptempo R&B song, which also contains elements of rap, bounce music, and old school hip hop, the track serves as musical tribute to the early 1990s. Built on a pounding drum pattern and Timbaland's beatboxing, in "Turn It Up", Norwood expresses her desire to collaborate with the producer on a nostalgic club banger to assume her position atop the game. "Turn It Up" was generally well received by contemporary music critics who highlighted Timbaland's production and the song's energetic nature. The first song that Nelson and her team wrote from the Afrodisiac sessions, it also was the first song from the project which be leaked prior to the album's official release in June 2004. Released as a buzz track in promotion of the upcoming album, it received an only-on-vinyl release in fall 2003. Although the song was not released commercially, it appeared on several charts, reaching number two on the German Black Charts. more »