Ownership

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Thomas Spurlock

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The word simple and the word easy don't mean the same thing to me
Simple, to me, is about the level of complexity of something
While easy, to me, is about the level of difficulty of something
So something can be simple to understand but not easy to do
Like catching a fly with chopsticks
If you caught that reference then I'm sorry
But you have to face the fact that you are old
Anyway I make the point about simple and easy here because
The idea of succeeding at anything can be very overwhelming if we complicate the goal
There are millions of different approaches we can take to achieve any one of our goals
There are millions of different ideas we can listen to
That could help us in one way or another
With all these millions of approaches and all these millions of ideas it is easy to see
Why we can believe succeeding at anything has to be complicated
I believe succeeding, especially in areas like business, is simpler than we think
What I have seen over and over again is that a lot of times
When people set out to achieve a goal, like starting a business
We start with trying to do the more complicated tasks
Like forming LLCs or corporations, getting business licenses or designing logos
But there are simpler pieces of the puzzle
That not only come before the more complicated things
But make the more complicated things easier to do
Before talking about ownership, I want to paint a mental picture
That hopefully is clear in the end
Imagine having to take an algebra class but you never learned to multiply or divide
You could work extremely hard to teach yourself the multiplication table
And long division so that you are able to pass the algebra class
But more than likely
There are still going to be some holes in your understanding of algebra
And some things you didn't have time to teach yourself
Now I want you to imagine that on day one of the class the teacher comes in and says
I know this is an algebra class, but I'm going to start with one plus one
And teach you everything mathematical all the way up through the Trigonometry
Which one of these scenarios will give you a clear and more complete
Understanding of algebra
Is it the first one where you somehow have to teach yourself things you don't know
Or is it the second one, where you start at ground level
With a teacher and simple fundamental things
I know some will choose the first scenario saying
Because you'd have to work harder for it
It would mean more to you
And these things make sense
Especially when learning something you really care about learning
But the holes in your understanding of it means
You will miss opportunities that other people with a better understanding
Will be able to take full advantage of
Think about this right now the trend in business
Is to start with trying to build a sales funnel or social media marketing
Before we even understand who we are, what we are selling, why we are selling it
And who needs what we are selling
It's like learning to dunk a basketball without learning to dribble
Dunking is exciting and it's glorious
Anyone who plays basketball would love to be able to dunk
But most of us need to learn the fundamental skills
To get the ball to the goal before the dunk can happen
It's so important to start with the simpler things
So there won't be any weaknesses in our plans to succeed
I know someone who, after playing four years of unbelievable college football
Was told by an NFL team that, physically he was everything they look for in a player
But because he wasn't familiar with some basic techniques
That would normally have been taught at the high school level
They could not sign him to the team
When it comes to being an entrepreneur there are hundreds
Of algebra and trigonometry level trends like online sales funnels
And email marketing, that look like the fast lane to success
But these things often turn out to be too much for beginners to understand and execute
This is because a lot of us beginning businesses don't have a
One plus one level of understanding of things like ownership and intellectual property
Ownership is the most important ground level fundamental
Of succeeding at any of your goals
I don't care what kind of goal we're talking about
Ownership makes the biggest difference to your future
Success in anything is about the future and in an area like business
The person who owns something is the one whose future benefits the most from it
Here's food for thought on ownership
If you go live or make a live recording on social media
And nothing in the video is copyright protected
Some platforms claim full ownership of that video
The video is recorded straight to their platform
And not stored in your device so that the platform has the only copy of it
Here's why this is important
If this video goes viral and that platform owns the video
They get to collect ad revenue from companies who pay for their ads
To be displayed before or during the video that you created
This is why some platforms don't allow you to use
Other people's copyrighted material in your live videos
They do not want copyright owners to claim
Any of the money they could make from advertising
Copyright owners make claims against you
Because you didn't pay them to use their property in your video
These platforms can claim ownership of the video because it's on their platform
Your profile page belongs to the platform
That's how they have the power to shut it down
Understand that going live on social media is not a bad thing
It can help you grow and achieve a lot of your goals
Also understand that these platforms are not mistreating you
That's just business
They get free content from you and other users
And use that content to collect advertising dollars
These companies own their platforms and their goal
Is to benefit financially from those platforms
The good news is that It's possible for you to do the same
You can have your own copyrighted material in your posts and live videos
You can also record your content with a second device while you are going live
So that you can upload the same video to a platform like YouTube
Where you can own the content and get paid ad revenue too
There are a lot of things you can do to own the things you create
Including completing copyright and publishing registrations
But the point I want to make here is before you get caught up with trends
Social media, and followings, ask questions to learn how to be the one who benefits
The most from what you do
Learn ways to create long-term success for yourself
In the art, music, and entertainment world ownership and publishing is
Where 99.999999999% of the money is made
Because publishing has to do with controlling who has permission to use what you create
Whether you're talking about a book that you've written, a song that you created
A painting, a video or a toy you made, only people who own publishing in a project
Have a say in how the project can be used
Those people are paid for their permission to use the project
The more percentage of the publishing you own on a project
The more you are paid in royalties for your permission to use that project
If you create something but you don't have the highest percent of control
Over how it can be used then someone else owns your creation
And they will benefit more than you do from something you made
If you are a creator then you should find this interview with Brandon Bailey
On the Earn Your Leisure Podcast for more detailed information
About publishing and ownership in the creative world

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